The Leon Levin Story
At the height of the Depression, in a workshop on New York's Lower East Side, Leon Levin opened a small manufacturing shop dedicated to crafting quality ladies' fashions. In 1931 he registered the LEON LEVIN trademark, and over the next several decades he built a loyal following and a legacy for producing exceptional women's apparel.
Ladies' sportswear was breaking new ground as trousers and shorts became socially acceptable and wardrobe favorites. Leon Levin was at the front of this new trend, establishing a reputation for quality and consistency that is still running strong more than 90 years later. Imported linen from Ireland and England hit the American fashion scene in 1939. Again, Leon Levin was in front of the trend, and presented his customers with a rainbow of bright spring colored ensembles that were featured in all the leading Fifth Avenue department stores. One prominent retailer devoted an entire New York City block of windows to an exclusive presentation of the LEON LEVIN linen collection.
Fast-forward to 1960. Women began to play golf in large numbers, which led to the development of the famous LEON LEVIN Q-Skirt. It offered the freedom of shorts with the soft lines of a skirt. Leon Levin, along with his designer Lulu Roody, developed the Q-Skirt with an element of whimsy and fun, and promoted Lulu's creations with clever illustrated advertisements in The New Yorker and other regional publications. It was no surprise that the Q-Skirt became an immediate favorite on the Ladies Professional Golf Tour.
The now classic LEON LEVIN polo shirt was first introduced in the 1970s, and many call it a wardrobe essential. LEON LEVIN polos are specially tailored with fine menswear construction in the collar, placket and cuffs. The craftsmanship gives these shirts a beautiful, tailored and crisp appearance.
All of us at LEON LEVIN salute our founder, his work ethic and his wonderful legacy. We do things much the same today as Mr. Levin did in the early 1930s. Our mission is to make the finest quality women's clothing and to treat our customers well. We design a classic ready-to-wear collection and make it better than anyone else. We make a knit shirt and a cardigan sweater so well that our customers have come back season after season to add new prints and fresh colors to their wardrobes.
Today Leon Levin is in the care of Chic Godfrey, who sees himself as a steward of the brand. His job is to keep the quality, the fit and the service just as our customers have always known them.
As always, we thank our loyal customers for making our polos an iconic wardrobe staple. We look forward to continuing the LEON LEVIN legacy with you, and for you.
Everyone at Leon Levin